An entrepreneur who founded a coffee shop in an African country has a simple plan to revive an industry once called a $100 billion industry.
It was a pipe dream of a few years ago.
The founder of the coffee business, Ali Ali, had dreamed of starting his first business in the Arab world.
In a world where coffee was so expensive it was hard to find a single store, Ali found it hard to afford to buy coffee beans, which he said were expensive in the region.
But with coffee’s growing popularity in the U.S. and around the world, he felt the market was ripe for a business venture.
“It was really easy to believe that it could happen here,” Ali told Fortune in an interview at his office on the ground floor of the company’s new headquarters in the heart of the Arab capital, Cairo.
Ali’s dream is to take coffee to America.
But the coffee industry is not in the United States, and the U-shaped coffee shop doesn’t sell its beans anywhere near the amount that it does in the Middle East, where it’s the most popular specialty coffee.
Ali, whose company was started by his brother, also said that while the U was once the “gold standard” for coffee, that has changed in recent years.
“The market is getting better and better and it’s getting bigger and better,” he said.
And the U has also become a hotbed for a new wave of innovation, as companies like Starbucks have opened in cities across the country.
“I think the U coffee is going to be very important to the future of coffee,” Ali said.
“They’re thinking about how they can use the coffee, they’re thinking more about the coffee itself.” “
Ali started the company after his brother’s death in 2007. “
They’re thinking about how they can use the coffee, they’re thinking more about the coffee itself.”
Ali started the company after his brother’s death in 2007.
Ali said he didn’t have any money in the bank, but he and his sister, who has a law degree, used their savings to open their first store in Cairo.
The shop became known for the price of its beans.
“We thought, ‘This is going too far,'” Ali said in a recent interview at the coffee shop.
“This is not an American company.
We’re going to make a business here, but it’s going to cost more money than the price in our country.”
That’s because, despite the U’s reputation for being a cheap place to do business, the country’s coffee prices have skyrocketed over the last decade, to the point where Ali said his business was struggling.
The U’s coffee costs have been rising more than fivefold since 2006.
But that’s a drop in the bucket compared to other countries that have struggled with the price spike, including Egypt, Tunisia, Saudi Arabia and Jordan.
So the company decided to take a different route.
It wanted to offer its beans for as low a price as possible, so that it wouldn’t have to raise its prices.
Ali used his savings to pay his way through school, and he said he paid as much as $100 for a cup of coffee a month in order to pay off his student loans.
And he paid the money back with the proceeds from the coffee sales he did through the shop.
The company has sold a small number of its coffees, mostly for $8 a pound, Ali said, but more will be coming soon.
Ali has also invested in the new coffee shop to increase its profitability, and said that it will also help expand the business in other parts of the country, where demand for coffee has skyrocketed.
“There are some coffee shops in Cairo that are not profitable,” Ali explained.
“In the past, the coffee was expensive in Cairo and the prices were not very good.”
But with the U prices increasing every year, Ali’s plan is to bring the coffee to markets outside of Cairo.
“As soon as we open a shop in America, we’re going back to the same level of prices, and then we’re bringing the coffee back to Egypt,” Ali continued.
He said the business will expand further in other countries as well.
“If we can bring it to other markets, we’ll see if it’s profitable,” he added.
But for now, Ali hopes his business can help people realize the value of coffee.
“Our goal is to make coffee available to everyone,” he told Fortune.
“When I see people in coffee shops, I want to see them smiling.”